Case Study: How a Business Coach Helped Me Scale in 90 Days

I thought I had the perfect three things: a wonderful product, a dedicated crew, and a vision I would fight for until I died. But three months ago, I hit a wall: my sales stopped coming in, my prospects dried up, and my crew was too busy. I wasn’t simply spinning plates; I was letting them fall.

I didn’t have to work more; I just needed to be clear, have methods, and be able to finish things.

That’s when the business coach showed up.

This case study tells you what happened in the next 90 days. A coach will help you set objectives, make plans, and deal with challenges that come up in your business. It looked like the business was finally making progress instead of staying the same because of all of these things. It also helped the workers get along better and made three times as much money.

Let’s take another look at it.

🧱 1. The Wall: What Didn’t Work

This is what my business truly looked like before I started coaching:

• The revenue stayed between ₹2.5 lakh to ₹3 lakh a month for six months

• I did everything for the firm, from marketing and sales to delivery

• No tracking, no CRM, no lead system, and no set procedures to get things done

• My schedule was a mess. Work-life balance? Not there

• I was always ready to put out fires

In short, a lot of work but not much progress. A lot of work, but not much real progress.

🎯 2. Why I Finally Got Help

I read a lot of free advice, such as blog posts, YouTube videos, and business books, looking for a moment when everything clicked. But I was a lot more stressed.

What I really needed was:

• Responsibility and a fresh way of looking at things

• Numbers to show progress, not fluff to get you going

• Not more stuff to do, but a plan

• A person who can get people excited about the hustle and then clean it up

I checked out a few coaches on Twitter and LinkedIn and discovered one who had:

• Results that have been shown (turned a service company into a business worth more than ₹1 crore)

• Not vibrations, but a system

• Weekly calls, templates, and tools

There’s no doubt that this is the best thing I’ve ever bought for my business.

📋 3. Weeks 1–2: Audit and Anchors

We began with a serious 90-minute deep dive. The instructor asked me tough but important questions:

• How much money do you truly make per month?

• What kinds of help can you give?

• How many hours do you really work?

• How do you organise your team?

• And the most important question to ask yourself is:
  What do you actually want from this business?

After that, we got to work:

• 💰 Goal for money: 10 lakh rupees a month in 90 days

• 📈 The number of active retainers can go up to 15, which is more than 5

• 🕒 Time budget: no more than six hours of focused labour each day

• 🤝 Delegation: Give away 40% of my current work

We developed a plan for 90 days and checked in every two weeks to see how things were progressing.

🔧 4. Weeks 3–4: Improving the Offer

My leads weren’t the problem; it was my offer — not clear enough, not enough cash, too big.

What Was Different?

• We only looked at businesses that provide services

• Made a core offer that would actually work

• The prices went up by 2.5 times (yikes, but it worked)

• More chances to sell you more and do things for you (DFY)

• Rebuilt the process of hiring new personnel with automation

We Used These Tools:

• Loom for crafting one-of-a-kind pitches

• Suggestions for templates to help new workers get going

• ConvertKit for things that happen automatically

It was easier for us to make a lot of things, and purchasers were more willing to agree.

⏱️ 5. Weeks 5–6: Check the Time, Delegation, and Systems

This portion was hard. I looked at our time logs and found this:

• 8 hours of work in the office each week

• 5 hours a week: paying debts

• 6 hours a week: running the staff (with no rules!)

• 3 hours a week: making adjustments (a silent killer)

The Answer:

• Used Loom and Google Docs to develop SOPs

• Got a VA

• Created a ClickUp board to keep track of what you need to do

• Set up Razorpay and Zapier to send out bills by themselves

• Set up calendar blocking

I got more done when I cut my workweek from about 60 hours to just 38.

📢 6. Weeks 7–8: Marketing That Worked

Before this, marketing was just uploading random things and hoping for the best.

We Turned It Into a System:

• Make three funnels: LinkedIn outreach, email nurturing, SEO-based inbound

• Every week, groups of information that teach and focus on results

• Started ads for remarketing

• Added free classes and templates to get leads

Discovery calls weren’t just happening — they were happening with the right people.

💼 7. Weeks 9–10: Change How You Sell Things

I had leads, but I only closed 30% of them since I didn’t have a plan.

My Teacher and I Developed an Actual Sales Pipeline:

• Form to look over leads before calling

• A 15-minute talk to learn more and then a 30-minute call to make plans

• Give them a deck and a page with prices

• Follow up on its own

We made practice calls, answered questions, and practiced how to deliver. I was able to close 70% of the time. I didn’t feel like a chaser; I felt like a closer.

📈 8. Weeks 11–12: Making a Plan to Get Bigger

It was time to grow now that everything was going well.

Here’s What We Did:

• Got a project manager and a content lead

• Held team meetings once a week and created key performance indicators (KPIs)

• Created a live dashboard for projects, leads, and income

• Let clients leave feedback in better methods

And I worked on my mindset, which might have been the most important thing:

• Writing in a journal once a week and celebrating wins

• “Time for the CEO”: only planning and growing tasks

• Stop saying, “I’ll do it all”

The Result:

• 💰 Income: ₹2.5L to ₹7.8L

• 👥 Team size: 3 to 6

• 🕓 Hours: 5.5 hours of hard work per day

• 🔄 No changeover

• 🧠 Very clear mindset

📦 9. Game-Changing Templates

I obtained tools and templates that changed my workflow completely:

💰 10. The Real Before and After Measure

📚 11. Lessons That Really Hit Home

• You can’t make chaos bigger; structure gives you freedom

• The way you think can change everything

• Brilliance makes up 20% of business, while systems make up 80%

• It is more vital to be responsible than to be driven

• A coach won’t do it for you; they’ll show you how to do it yourself

❓ 12. Should You Get a Coach?

Yes, if:

• You want to get bigger

• You want to learn and do something

• You should work smarter, not just harder

No, if:

• Your offer isn’t final yet

• You don’t have the time or money to invest right now

• You don’t want to know what other people think

📝 13. Last Thoughts: What Made the Most Money?

Yes.
Team? Yes, of course.
But what is the most significant thing that has changed?

Me.

I stopped working as a freelance firefighter and started my own business. I got rid of the confusion and replaced it with clarity. I stopped rushing and set up systems.

I don’t say “I’m stuck” anymore. I think, “What system can we make next?”

If you’re feeling stuck, anxious, or that you’re the only one working hard, a business coach might be able to help.

It didn’t cost anything. That was a big difference.