Shift Your Mindset, Scale Your Business — A Business Coach’s Guide

At first, it looks like a strategy problem:
“I might need better ads, more leads, or a more interesting offer.”

But most of the time, the fault is with you.

What Makes It Hard for Some Businesses to Expand and Others to Stay the Same?

How you think.

This isn’t just another speech to get you going.
What you think inside you changes your:

• How money comes in

• Leading

• How the group gets things done

• Ads that are clear

• Grit when things don’t go your way

As a business coach, I’ve seen this happen a lot:
When someone changes their mind, everything else starts to change.

This essay is about how altering the way you think can help you grow, not just get by.
If you’re a scrappy solo entrepreneur or the leader of a growing business, your goal is the same:
Modify the story you tell yourself so you can get better results.

Stop Working for the Company — Become a Leader

The Trap:

“If I do it myself, I’ll do it right.”

Do you know what this is?
That’s how a tech thinks, and it helps you not get lost.

The Shift:

“I get more valuable when I make systems and give people power.”

Do These Things:

• Don’t just tell them what to do; show them how to do it.

• Put your SOPs in writing, especially the ones that are hard to read.

• Hire people who have the same ideals as you and want to get better.

• Don’t just put oil on the gears; make the machine.

• Freedom and progress aren’t on your list of things to do.

Change Your Money Mindset: From “Not Enough” to “Plenty”

Many business owners are afraid to raise prices, charge too little, or give too much.
Why? Old money scripts like this:

• “Greed is cash.”

• “They’ll go if I raise the price.”

• “I have to prove that I’m worth it first.”

The Truth:

“Money isn’t a sign of morality; it shows how much I can do.”

Now It’s Your Turn:

• Do you remember what you studied about money when you were a kid?

• The price depends on what you get, not how many hours you work.

• Don’t simply look at how much you sell; look at how much you make.

• Yes, pay yourself first.

Abundance is more than just a lot of stuff.
It’s about giving up.

Don’t Confuse Busy With Productive

Just because you’re moving doesn’t mean you’re getting things done.

You might say:

• “I work twelve hours a day.”

• “I’m going to quit working once I reach $X.”

Is that all right?
It may happen. But most of the time, it’s just a lovely box of burnout.

The Shift:

“I get the most done when I focus on what only I can do.”

Plan of Action:

• For a week, keep track of your time.

• Find things you can do for $10 or $10,000 an hour.

• You should follow the 80/20 rule as if your life depended on it.

• Put in a lot of work during the week.

Don’t put in more effort; put in smarter effort.
That’s why people say that a lot.

From Fear to Faith: Do Something Before You’re “Ready”

Fear doesn’t go away; it transforms.
New level, new nerves:

• Finding a job

• Prices

• Being on camera

The Shift:

“Being afraid doesn’t mean I’m in danger; it means I’m getting stronger.”

Plans:

• What is the worst thing that could happen?

• Do some exercise to get rid of your worries.

• Don’t only celebrate clean wins; additionally praise brave acts.

• You keep going when you’re not comfortable.

Change Your Thinking: From Employee to Entrepreneur

Employees want to know exactly what they need to do.
People who own enterprises get things done.

The Shift:

“Because I’m here to build, I need to think like a builder.”

What to Do:

• Read great books like The E-Myth or Rich Dad Poor Dad.

• Every month, take a look at your big picture vision again.

• Push your goals and who you are.

Scaling is a technique to think about something before it turns into a number.

From Control to Trust: Let Others Take the Lead

It will be hard to get things done if you keep answering yes to every email and caption.

The New Thought:

“Trusting other people makes a bigger difference for me.”

Do This:

• Be clear about what you want, then leave.

• Don’t worry about how hard you work; worry about what you accomplish.

• Make a place where mistakes help you learn.

• Instead of depending on others, promote ownership.

Leaders don’t make things harder; they help other leaders grow.

Stop Comparing — Stay in Your Own Lane

The scroll trap is real.
Someone is always getting bigger, cooler, and faster.

Say This Instead:

“My job isn’t to do better; it’s to do more.”

Be Safe With Your Energy:

• Stop following someone who makes you question yourself.

• Don’t worry about how well they’re doing; worry about how well you’re doing.

• Use your strengths to their fullest.

• Enjoy the little wins.

• Stay in your lane; that’s where the fun is.

Start Before You Think You’re Ready

Perfectionism seems noble. In real life?
It’s just a different type of fear.

Say This:

“Start off messy. Go through the steps quickly. Improve in front of others.”

Do It:

• Start your MVP, which stands for “Minimum Viable Progress.”

• Change your building over time.

• Get feedback early and often.

• You don’t learn by polishing things; you learn by sending them.

Think Long-Term — Not Just Quick Wins

It’s nice to get quick wins, but they don’t last long.
Roots are what make things grow.

The Shift:

“Success doesn’t happen all at once; it takes time.”

Build for the Long Game:

• Evergreen funnels include things like blogs, SEO, and lead magnets.

• Courses, templates, and SOPs are all examples of digital assets.

• A lot of faith in the community

• Don’t only worry about the launch; think about what it will leave behind.

From Impulse to Intention: Take Back Your Calendar

If you say “yes” to everything, it doesn’t mean you’re busy; it means you’re hurting yourself.

Shift to This:

“My calendar tells me what is most important.”

Get Your Time Back:

• Different colours for each day of the week, like “time for the CEO” and “time for the client.”

• Take some time to contemplate in a blank spot.

• Say “no” more often than you usually do.

• Make plans for weeks, not just days.

Boundaries open up space for more.

Getting to Know Your Audience: Start With Service

Numbers aren’t as vital as people.

Say This:

“Serve deeply. Next will be the sales.”

Do These Things:

• Be a person when you DM someone.

• Answer in person when you can.

• Do more than you promised in your programs.

• Thank consumers without them having to ask.

Businesses that grow are trusted by people.

Set to Grow: Keep Changing

The market is continually shifting.
Algorithms are continually changing.
Clients’ needs change throughout time.

Are you keeping up?

The Shift:

“There’s always a new level to reach.”

Give Yourself What You Need to Get Better:

• Get a coach or join a group of people who are good at what they do.

• Listen to podcasts and read a lot.

• Take input very seriously.

• Think about things often.

Your business can only grow as fast as you do.

From Validation to Purpose: Remember Why You Started

It doesn’t take long for someone who is driven by a mission to get interested in statistics.

Say This:

“My purpose drives me more than praise ever could.”

Get Back on the Right Track:

• Read your purpose statement again every week.

• “Would I do this if no one was watching?”

• Let your goals guide you in what to give and how to change.

When you’re not receiving results, your purpose is your true north.

Gratitude Helps You Grow

The hustling is really loud.
Being thankful is strong but not loud.

The Shift:

“Being thankful isn’t a way to stop. It’s a move of strength.”

Every Day:

• Every day, write down three good things that happened.

• Give your team a lot of credit.

• Thank your customers in person.

• You don’t need a reason to appreciate yourself.

Being thankful makes you want more of what you already have.

You Are the Last Person to Start to Grow

Yes, strategy, teams, and processes are all very important.
But none of it works if you don’t grow.

Your business is a reflection of your thoughts.
If you put it first, everything else will fall into place.